Build Better Letters: Part 1
Small changes for big impact!
Small changes to mailed letters can make a HUGE difference! Other agencies have seen changes resulting in millions of dollars in return just by changing their letters. This 2-part in-person “Brown Bag” lunch series will show you how to make changes to letters, bills, and emails that boost your response rate. Often, letters that we send to citizens (or other groups) were written years ago and without much thought given to how the recipient would react. Sometimes people do try to update these mailings, but just aren’t sure what the best approach. In this class we will change all of that!
Sign up for this class on e-wake talent using the “Register Now” button.
Part 1: Introduction to the strategies and ideas, practice on a provided letter in groups
Part 2: Applying the concepts to modify your own letter and plan how you will test it